Amul's India: Based on 50 Years of Amul Advertising by Dacuncha Communication
About the Book

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. 

The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. 

Amul’s India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time. 

Book Details
ISBN-13: 9789350291498
Publisher: Harper360
Acedemic Level: English
Bood Data Readership Text: General (US: Trade)
Continuations: English
Depth: 25
Gardner Classification Code: B00
Illustrations: illustrations
LCCN: 2012353922
No of Pages: 212
PrintOnDemand: N
Spine Width: 10 mm
Sub Title: Based on 50 Years of Amul Advertising
Year Of Publication: 2012
ISBN-10: 9350291495
Publisher Date: 21 Apr 2015
Binding: Hardcover
Book Type: English
Country Of Origin: India
Dewey: 658.827
Height: 203 mm
Language: English
MediaMail: Y
Pagination: 228 pages, illustrations
Returnable: Y
Star Rating: 1
Width: 178 mm