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Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Book Detail

ISBN-13: 9780749465049ISBN-10: 0749465042
EAN: 9780749465049Publisher: Kogan Page Ltd
Publisher Date: 03 Jan 2012Binding: Paperback
Depth: 24Height: 234 mm
No of Pages: 288Spine Width: 21 mm
Type: Tertiary Education (US: College)Type: Professional & Vocational
Weight: 403 grWidth: 157 mm

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Book Detail

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