Chevrolet stayed true to the successful formula it had developed for the large K-5 Blazer and the GMC Jimmy. To cater for a wider market GM developed the S-10 Blazer and the S-5 Jimmy, both being smaller, mid-sized SUVs. The S-10/S-15 enjoyed a very long and uninterrupted production life from 1983 through to the end of 1994, a rather remarkable event in a country consumed by planned obsolescence. With rapidly changing lifestyles and needs where automobiles were concerned, Chevrolet found a booming new market with SUVs that while based on truck components it offered far more luxury and were amazingly successful.