Marketing Communications
About the Book
The fifth edition of this classic text has been significantly updated to include the many new forms of communication. Heralding the emergence of social media, the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.
Book Details
ISBN-13: 9780749461935
EAN: 9780749461935
Publisher Date: 15 Jun 2011
Binding: Paperback
Continuations: English
Dewey: 658.802
Height: 239 mm
Language: English
MediaMail: Y
PrintOnDemand: N
Spine Width: 18 mm
Width: 187 mm
ISBN-10: 0749461934
Publisher: Kogan Page
Acedemic Level: English
Book Type: English
Depth: 22
Edition: 0005-
Illustration: Y
LCCN: 2010045798
No of Pages: 483
Series Title: English
Sub Title: Integrating Offline and Online with Social Media