Start Me Up
About the Book

Andy wants to start a company, one of his innumerable dreams. Ronnie, his MBA batchmate, is frustrated with his job.KS, his techie colleague, wants to erase his earlier entrepreneurial failure.Three different reasons for three different individuals to start a company.

Their entrepreneurial journey soon turns into a bumpy ride on a road paved with uncertainty, ethical dilemmas and failure, as they also find themselves fighting their personal demons.Andy’s hesitation in confessing his love to sweet Vidya.Ronnie’s confused and non-committal state of mind.KS’s estranged relationship with his father.Will they achieve their dreams? Set in the ‘dot com boom & bust’ era of 1999-2001, Start Me Up is a humorous, fast-paced and inspiring account of the journey taken by these young impulsive entrepreneurs, experiencing the exciting adrenaline rush of ups and downs, as they struggle to survive and to succeed, while having fun, loads of fun.

About The Author:

Hemant Albert Soreng is a high-altitude mountaineer, ultra-marathoner, amateur cyclist and digital marketing professional. An early entrepreneur, in 2000, he co-founded eDeltaC Communications, one of the first digital agencies in India, which was bought by Ogilvy, a top advertising agency worldwide, after two years of profitable operations. He then moved on to work for various companies in leadership positions for the next ten years (a period he calls ‘sabbatical’) until he plunged into entrepreneurship yet again in 2012.He is also a guest faculty in various Business Schools and regularly advises young entrepreneurs in the Internet space. He is an Electronics & Communication engineer from DCE and has an MBA from IIM Bangalore. An avid blogger and writer, he has published many e-books and continues writing about adventure, travel, digital marketing, entrepreneurship and related topics, which could be found at

Book Details
ISBN-13: 9789382473527
Publisher: Frog in Well
Binding: Paperback
Language: English
No of Pages: 348
Returnable: N
Width: 138 mm
ISBN-10: 9382473521
Publisher Date: 26 Aug 2013
Height: 213 mm
MediaMail: Y
PrintOnDemand: Y
Spine Width: 20 mm
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