You Can Sell: Results Are Rewarded, Efforts Aren't
About the Book

It is often said that in order to succeed, one needs to learn the 'tricks of the trade'. However, this is not true. Good professionals learn the trade. This is what You Can Sell teaches you how to do--to gain thorough knowledge of the trade, better understanding of the task at hand and sell your way to success.- Gain success and avoid pitfalls - Meet and exceed goals - Establish credibility and grow - Gain a competitive edge - Learn the qualities of a winning professional

Table of Contents


  • Preface
  • Acknowledgements
  • A Chosen Profession
  • Who is Not Selling?
  • Pride in the Profession of Selling
  • Attitude Determines Success
  • Formula for Success
  • Qualities of a Winning Professional
  • Pleasing Personality
  • Selling is a Rejection Business
  • Transactional versus Reulationship Selling
  • Psychology of Selling
  • Whay Buyers Need and Want
  • Quality and Credibility
  • Selling Process
  • Prospecting
  • Call Reluctance and Telephone Calling
  • Rules for Letter Writing
  • Questions are the Answers
  • Lisening is Caring
  • Positive Communication for Selling
  • Uncovering the Need
  • Features and Benefits
  • ABS of Selling
  • Negotiation or Haggling
  • Objection Handling
  • Closing
  • Self-Evaluation and Self-Commitment
  • Goal Setting
  • Why Salespeople Fail
  • Managing Time
  • Ethics
  • Afterword

About the Author

Shiv Khera is an Indian author of self-help books. He has penned four bestsellers: You Can Win, Living with Honour, Freedom Is Not Free and You Can Sell. Born into a simple business family, Shiv Khera worked as a car washer, a life insurance agent and a franchise operator before moving on to motivational speaking where he found his calling.

Book Details
ISBN-13: 9789382951940
Publisher: Bloomsbury USA Academic
Acedemic Level: English
Book Type: English
Depth: 19
Edition: Reprint
Language: English
No of Pages: 285
Spine Width: 20 mm
Width: 140 mm
ISBN-10: 9382951946
Publisher Date: 22 May 2014
Binding: Paperback
Continuations: English
Dewey: 658.85
Height: 216 mm
MediaMail: Y
PrintOnDemand: N
Sub Title: Results Are Rewarded, Efforts Are Nor