Business & Economics

This book covers the entire syllabus of CA-IPCC/PCC. It Contains Solved Question Papers of CA-IPCC/PCC/PE-II of 19 attempts including November, 2011. This book is the gist of Standards on Auditing and the Guidance Notes issued by the Institute till date. It explain the subject in an easy-to-grasp style with an exam-oriented focus, giving only what is essential for the purpose.. ..More

The present book is essentially an exercise in the economics of some international aspects of Indian economic development. Such a study has been made in the larger context of the theories of international trade to understand as to what extent these theories are relevant to the developing countries. Its basic objective is to analyse the behavior if India's commodity exports, its rate of growth since the beginning of the plan.. ..More

In this book an attempt has been made to beautiful explain the role of planning for the integrated rural development. In its vast canvas, agricultural resource base, agricultural land use planning, integrated block level planning, integrated micro-level service centre planning have been comprehensively discussed. This book is an outcome of a genuine research work. It may be helpful for post graduate students as a ready reference material. Apart from this, it may also be useful for the research s. ..More

The consequence is that the changes occur on the outer periphery of the built up area which is becoming a hub of activities. There are many changes on the edge of the city-changes in landuse from agriculture to non-agriculture landcover from green to brown etc. This is a dominant theme for researchers. Keeping all these aspects in mind the key issues taken up were: Whether or not urban sprawl is taking place?, What are the causes of urban sprawl?, What are them consequences of urban sprawl?, Wha. ..More

An annual publication that aims to document trends and issues in the sphere of livelihoods promotion of the poor. It aggregates the experiences and challenges of the livelihoods sector, analyzes case studies and reports the progress of both government and privately run programmes with respect to the 4Ps-People, Policy, Promoters and Potential.. ..More

Entrepreneurship is not about breaking free from the 9 to 5 humdrum, not about being your own boss, and definitely not glorious. The entrepreneur shuns the comfort of a cushy corporate job and six figure salaries to set sail on unchartered waters with a single minded zeal and only an idea as an anchor. But it is this idea and passion that makes all the difference and catapults them into a world of infinite possibilities. The Game Changers brings to you 20 success stories of IITians who went. ..More

Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.. ..More

Brand Management: Principles and Practices is a comprehensive textbook that has been written in a simple and lucid language in the Indian context. The text and theory is suitably illustrated with numerous examples, exhibits, case studies, and is accompanied by a CD with presentations and television commercials.. ..More