151 Quick Ideas to Increase Sales is all about increasing the return on investment you make in your organization's business development program. It will break down the walls between the sales function and the other promotional elements that make up a typical marketing mix, allowing for a more synergistic approach to sales. 151 Quick Ideas to Increase Sales shows you how to get creative and borrow proven sales tactics from a variety of business models and put them to work in your programs. These ideas will allow you to leverage the assets and momentum present in your existing system, helping to turn your existing skills and knowledge into a kind of wisdom that will get you exactly what you need and want-more sales