‘This is a delightful, complete, and consummately practical entrepreneur's handbook.
Every person who wants to start a business should read it’ Clayton Christensen, author of
'The Innovator's Dilemma' -This essential guide has been fully revised and updated for the first time in a decade.
-Guy has a dedicated fanbase that have been waiting for him to update this classic book, with 1.4 million Twitter
followers and 250,000 likes on Facebook
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 features Guy Kawasaki's advice on the
tools which make it easier than ever to get established - including social media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this
book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.