About the Book
E-Commerce For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Book Details
ISBN-13: 9780135009321
EAN: 9780135009321
Binding: Paperback
Country Of Origin: United States
Gardner Classification Code: ZZZ
Illustrations: col. ill
Pagination: 896 pages, col. ill
Star Rating: 0
Width: 203 mm
ISBN-10: 0135009324
Publisher: Pearson Education (US)
Bood Data Readership Text: Professional & Vocational
Edition: 4 International ed
Height: 254 mm
No of Pages: 896
Returnable: Y
UK Availability: GXC
Year Of Publication: 2008