The book demonstrates the relationship binding the audio-visual message presented and conveyed in the television coverage of the 2003 Invasion of Iraq, and the strategic conduct of the assault itself. It tackles the military power-related elements contributing to the construction of visual image: the image production, the pictorial outcome, and the way it is interpreted by specific audiences. In this realm, the thesis draws a comparative content and discourse analyses between Al-Jazeera, based in Doha, and CNN, based in Atlanta, providing evidence on the crucial military and strategic role played by instant television in affecting the conduct policies of contemporary wars.