Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
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About the Book
Taking Brand Initiative
Book Details
ISBN-13: 9780787998301
EAN: 9780787998301
Publisher Date: 07 Mar 2008
Binding: HARDCOVER
Book Type: English
Depth: 25
Edition: 1
Height: 235 mm
Illustrations: Illustrations
LCCN: 2007049669
No of Pages: 266
PrintOnDemand: N
Series Title: English
Star Rating: 1
Width: 159 mm
ISBN-10: 0787998303
Publisher: Jossey-Bass Inc Pub
Acedemic Level: English
Bood Data Readership Text: Professional & Vocational
Continuations: English
Dewey: 658.827
Gardner Classification Code: B00
Illustration: Y
Language: English
MediaMail: Y
Pagination: 288 pages, Illustrations
Returnable: Y
Spine Width: 26 mm
Sub Title: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Year Of Publication: 2008
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