John Fenton provides a catalofue of management techniques to help you improve your skills and achieve your ambitions. He shows how to cut to the bone of marketing, communication and administration, and offers a new insight to the processes to staff management, recruitment and development.

Subjects covered include:

• Short cuts to knowing your product, your market, your competition, your salesforce.
• How to cut paper work by half, and manage your time to better effect
• How to motivate your staff to even greater achievemetns
• How a knowledge of body language can boost your effectiveness
• Creative ways with communications and recruitment
• Essential leadership skills

Written in John Fenton's usual downtoearth. ???How to??? style, this book is crammed full of practical ideas which you can put to use immediately.