the 22 immutable laws of branding: how to build a product or service into a world-class brand

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Paperback)

By: Al Ries (Author) , Laura Ries (Author) , Al Ries (Author) , Laura Ries (Author) | Publisher: HarperBusiness | Released: 17/09/2002

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About the Book

The 22 Immutable Laws of Branding

Book Details

ISBN-13:	9780060007737
EAN:	9780060007737
Publisher Date:	17/09/2002
Binding:	Paperback
Book Type:	English
Depth:	19
Edition:	Reprint
Height:	235 mm
Is LeadingArticle:	Y
LCCN:	2003267314
No of Pages:	255
Pagination:	272 pages, black & white illustrations
Returnable:	Y
Spine Width:	19 mm
Title Prefix:	The
Year Of Publication:	2002

ISBN-10:	0060007737
Publisher:	HarperBusiness
Acedemic Level:	English
Bood Data Readership Text:	Tertiary Education (US: College)
Continuations:	English
Dewey:	658.827
Gardner Classification Code:	B00
Illustration:	Y
Language:	English
MediaMail:	Y
Number of Items:	01
PrintOnDemand:	N
Series Title:	English
Sub Title:	How to Build a Product or Service into a World-Class Brand
Width:	191 mm