Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of a chosen brand, reflecting its corporate culture and showcasing its winning designs. This volume focuses on the definitive advertising campaigns by Adidas, charts the creative thinking processes that produced the much-acclaimed campaigns over the years and showcases a series of creative artwork. A must-have for fans of the brand that will serve as an inspiration for designers and advertisers everywhere.