Advertising and Sales Management
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About the Book
This book represent a wide array of approaches to studyingthe relationship between advertising and sales. The chapters include boththeoretical and empirical approaches and cover a broad spectrum of views aboutthis relationship.
Book Details
ISBN-13: 9789380901572
Publisher: V K Publishers
Publisher Imprint: V K Publishers
Language: English
ISBN-10: 9380901577
Publisher Date: 2013
Binding: Paperback
No of Pages: 376