The Art of Public Strategy: Mobilizing Power and Knowledge for the Common Good
-3%
OFF
Available
 
About the Book
The strategies adopted by our governments and public officials can lead to significant change in citizens' lives - smoking bans, carbon markets, even the reunification of a country like Germany. Equally, strategic failure can result in highly visible disasters, such as the aftermath of Hurricane Katrina in New Orleans.

This book is about how strategies take shape, and how money, people, technologies, and public commitment can be mobilized to achieve important goals. It considers the common mistakes made, and how these can be avoided.

Written by Geoff Mulgan, a former head of policy for the UK prime minister, and advisor to governments round the world, it is packed with examples and shaped by the author's practical experience. The author's central point is that we as citizens deserve governments that pay more attention to the long-term, rather than to tomorrow's opinion poll or newspaper editorial. The evidence shows that those governments that have learned how to be strategic have helped to make their citizens healthier, richer and happier.

The book is essential reading for anyone involved in running public organizations - from hospitals and schools to national government departments and local councils - but also for anyone interested in how government really works.
Book Details
ISBN-13: 9780199593453
EAN: 9780199593453
Publisher Date: 08 Jul 2010
Dewey: 351
Height: 225 mm
Language: English
No of Pages: 320
Series Title: English
Width: 152.5 mm
ISBN-10: 0199593450
Publisher: OUP UK
Binding: Paperback
Edition: Reprint
Is LeadingArticle: Y
MediaMail: Y
PrintOnDemand: N
Spine Width: 17.5 mm