Baseball, Inc.
Available
 
About the Book
During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale. Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles - competitive sport and profitable business - which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded - yet geographically expansive - sports marketplace. The work is also indexed.
Book Details
ISBN-13: 9780786425341
EAN: 9780786425341
Publisher Date: 01 Feb 2006
Binding: Paperback
Book Type: English
Depth: 19
Gardner Classification Code: I01
Illustrations: tables, notes, bibliography, index
LCCN: 2006001510
No of Pages: 284
PrintOnDemand: Y
Series Title: English
Sub Title: The National Pastime as Big Business
Width: 176 mm
ISBN-10: 0786425342
Publisher: McFarland & Co Inc
Acedemic Level: English
Bood Data Readership Text: Undergraduate
Continuations: English
Dewey: 331.281
Height: 253 mm
Language: English
MediaMail: Y
Pagination: 284 pages, tables, notes, bibliography, index
Returnable: Y
Spine Width: 16 mm
UK Availability: GXC
Year Of Publication: 2006