Low Cost Rivals offers a step-by-step structured approach to help think through the issues and options, and to select the most appropriate strategy and implementation plan for dealing with them. Drawing on examples from business-to-business and business-to-consumer companies, the book helps executives develop a deeper understanding of the nature of the threat they are facing, the options they have to both respond to these competitors and to seize opportunities for growth that good enough product and services create in many markets. The book examines how a variety of companies are responding to the threat of low cost competitors, and how well these strategies appear to be working to date. It also discusses the leadership and cultural challenges that many companies face in responding to low cost competitors. Ultimately, the insights gained from the book should lead to better and more profitable business decisions. About the Author Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. In addition he is a visiting Professor at Richard Ivey School of Business, The University of Western Ontario, 2001-present and Visiting Professor of Marketing, Stanford University, 1981-present (teach Marketing module in AeA-Stanford Executive Institute). The primary focus of his work has been with executive development. He has led and taught programs for many leading North American and European companies including: GE, IBM, Holcim, Deloitte, ASML, Tektronix, HP, Bank of Montreal, Boeing, National Semiconductor, Varian, Medtronic, Saurer, LSI Logic and Nortel Networks. He has written best-selling cases about companies as varied as ING, Direct Bank, Blackberry, Compaq Computers, Ryanair, Nintendo, P&G, and Tesco. Adrian is the co-author of two books.