On the streets of the vibrant and anarchic city of Mumbai, the film poster is a familiar splash of color. It is an invitation to the pleasures of Bollywood, the world’s largest film industry. The collision of this most democratic of art forms with one of the liveliest movie genres results in a glorious explosion of color, form, and typography.

About the Author
Jerry Pinto has written several books on the Indian film industry, including Helen: The Life and Times of an H-Bomb. He lives in India.

Sheena Sippy is a photographer whose work has been featured in Vogue, Elle, and Time. She lives in India.