Bootstrapping: To promote and develop by using one's own initiative and work, without any reliance on outside help. The big-money model of entrepreneurship has little in common with the traditional low-budget start-upmost entrepreneurs are looking for. Raising big money requires careful market research, well-thought-out business plans, top-notch founding teams ,quarterly performance reviews and a complex financial structures. It is not the real world of the entrepreneur. Starting a business with limited funds requires a completely different strategy and approach. The mind set of a bootstrapper has to be very different. Principles and practices imported from the corporate world will not serve them as well as the insights drawn from successful entrepreneurs. Bootstrapping is Sramana Mitra’s second book in the E J series. It focuses on a core issue missed by most entrepreneurial books: Bootstrapping as an essential route along the road map to start-up success. In this second volume of her series on entrepreneurship, Mitra showcases a dozen entrepreneurs and their lessons from the bootstrapping trenches. In a world battered by economic crisis Mitra believes entrepreneurship is the only sustainable path forward. And core to the success of these ventures is the frugal art of bootstrapping. Full of lively entrepreneurial tangents, theories, and behind-closed door experiences, this book is a must for all those looking to startup–and sustain–their own business.

About The Author
Sramana Mitra is a renowned Silicon Valley consultant and Forbes columnist. Writings from her popular strategy blog are syndicated by Yahoo! Finance, The Street.com, GigaOm and other high traffic publishers. This is the second volume of Entrepreneur Journeys a series on entrepreneurship.