Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
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About the Book
This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.
Book Details
ISBN-13: 9780072904413
EAN: 9780072904413
Publisher Date: 17 Aug 1999
Edition: 0004-
Illustration: Y
LCCN: 99030379
No of Pages: 330
PrintOnDemand: N
Spine Width: 13.25 mm
ISBN-10: 0072904410
Publisher: McGraw-Hill Humanities/Social Sciences/Langua
Binding: Paperback
Height: 247.5 mm
Language: English
MediaMail: Y
Number of Items: 01
Series Title: English
Width: 194 mm