This new edition of the bestselling book by Ian Marcouse and a team of experienced business-studies writers has been fully revised and revamped. Intellingently written, it explains key business principles and concepts in a straightforward way and provides ample opportunity for students to test their learning through exercises and data response questions.
Now in full color, the new edition features:
*a host of topical new case studies
*issues for analysis
*new page design
*interactive Dynamic Learning CD-ROM with additional self-assessment exercises, revision tips, and many other features