India is one of the world s most promising and fastest-growing economies. Many MNCs entered to cash in on the exciting opportunities there. But overall, they have had a mixed performance. Many, who were remarkably successful elsewhere, have failed or are yet to succeed. Indian market poses special challenges due to its heterogeneity, in terms of economic development, income, religion, cultural mix and tastes. On top is the heating competition among local players as well as the leading MNCs. Not all companies have been struggling to understand Indian consumer behaviour. Doing business in India is at a turning point; market entry strategies, for example, that clicked once don t promise success every time. Success in India will not happen overnight; companies need to have an open mind. This requires commitment, management drive and focus on long-term objectives, and proper business models too. They have to invest substantial financial and managerial resources to understand customer s needs and come up with suitable products. This book, MNCs in India: The Competitive Strategies, examines their much-needed critical success factors. Through the experiences of some well-known MNCs in India, the book explores how they could key in rightly to benefit maximally while others couldn t.