Book Summary A Common Sense Approach to Successful Investing introduces, Stratamentical Analysis, a practical framework for evaluating potential equity investments. It is a comprehensive analysis tool that can provide both novice and experienced investors an invaluable means of evaluating a company’s long terms prospects. Rather than focusing on a company’s historical performance, it addresses the factors that can affect its future performance and its ability to execute its strategies. After explaining Stratamentical Analysis, this book proceeds to apply this analysis tool to companies in various industries. Some of these companies are very successful; some face near term challenges; and others struggle to survive.