Communicating When Your Company is Under Siege: Surviving Public Crisis
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About the Book
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
Book Details
ISBN-13: 9780823217847
EAN: 9780823217847
Publisher Date: 01 Mar 1999
Binding: PAPERBACK
Book Type: English
Depth: 25
Edition: 3
Height: 235 mm
LCCN: 98038612
No of Pages: 425
PrintOnDemand: Y
Series Title: English
Sub Title: Surviving Public Crisis
Width: 146 mm
ISBN-10: 0823217841
Publisher: Fordham Univ Pr
Acedemic Level: English
Bood Data Readership Text: Postgraduate, Research & Scholarly
Continuations: English
Dewey: 659.2
Gardner Classification Code: B00
Language: English
MediaMail: Y
Pagination: 171 pages
Returnable: Y
Spine Width: 24 mm
UK Availability: GXC
Year Of Publication: 1997