Cutting Edge Commercials PH Singapore
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About the Book
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
Book Details
ISBN-13: 9780130908285
EAN:
Binding: Paperback
Gardner Classification Code: B00
Illustrations: Illustrations, port.
Pagination: 480 pages, Illustrations, port.
Type: Professional & Vocational
Year Of Publication: 2002
ISBN-10: 0130908282
Publisher: Pearson Education (US)
Bood Data Readership Text: Professional & Vocational
Height: 229 mm
No of Pages: 480
Star Rating: 0
Width: 152 mm
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