This accessible and engaging reader encompasses the broad perspective of the health promotion endeavour. It addresses the fundamental principles of health promotion as well as exploring new horizons and raising controversial issues. Containing analysis from academics, practitioners and policy make it teases out the exciting (and sometimes difficult) dilemma facing those who would promote health. It provides an invaluable sourcebook for all professionals, students and campaigners involved in health work. (Developed as a reader to accompany OU course K301).