Doing Ethnography systematically describes the various phases of an ethnographic inquiry, provides numerous examples, and offers suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe, and explain the symbolic world lying beneath the social action of groups, organizations, and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organization and analysis, and communication of the results. Regular exercises, list of key terms and points, and self-evaluation checklists make this an invaluable resource for all students covering ethnographic methodologies on research methods courses.