About the Book
The terms tourism and travel are sometimes used interchangeably. In this context, travel has a similar definition to tourism, but implies a more purposeful journey. The terms tourism and tourist are sometimes used pejoratively, to imply a shallow interest in the cultures or locations visited by tourists. There has been an upmarket trend in the tourism over the last few decades, especially in Europe, where international travel for short breaks is common. Tourists have high levels of disposable income, considerable leisure time, are well educated, and have sophisticated tastes. This book portrays a real picture of the dynamics of tourism with all trends???vertical and horizontal. The book focuses mainly on the major tourism issues. Basically, tourism is travel for recreational or leisure purposes.About the AuthorRavindra Verma teaches tourism management at Indian Institute of Tourism and Travel Management, Delhi. His several research papers has been published in different reputed journals. He also participated in many national and international seminars.Table of ContentsClassification of Tourism Kinds of Modern Tourism Development of Rural Tourism Health and Medical Tourism Programmes and Policies of Tourism Marketing of Modern Tourism Tourism as Employment Opportunity.