This provocative and readable study examines the norms, values, and beliefs that contribute to modern environmental problems. Criticizing the environmental abuses inherent in the acquisitive values of consumer society, the argument presented contends that individuals must simplify their lifestyles and exhibit moderation and self-restraint to avoid waste and maintain the earth's resources. In this vision, governments must translate moderation and limitation into effective policy measures and adapt economic, social, and political institutions accordingly.