European Marketing Data and Statistics 2010 is Euromonitor International's best-selling statistical handbook. It contains comparable demographic, economic and marketing information for 44 European countries. The subjects covered range from advertising, health, media and leisure to home ownership, external trade and population. It is an ideal starting point for building country profiles, strategic planning and European market analysis. Within minutes you can compare advertising expenditure by medium, annual disposable income, government expenditure on health and much more. * A unique compilation of hard to find information for 44 European countries, ranging from education to banking and finance * Cross-country comparable data presented in easy to read statistical tables for 25 subject areas * 28 years of data allowing you to examine historic as well as recent trends * Researched from official sources, such as UN, OECD, IMF, national statistical offices, central banks, international and national trade and industry associations