Fashion Entrepreneurship
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About the Book
This new text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan, aspects of which have been incorporated in chapters on merchandising, operating procedures, human resource development, and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick and mortar businesses, click companies, and service firms in the apparel and soft good sectors. A complete chapter is devoted to the e-commerce channel of distribution.
Book Details
ISBN-13: 9781563672330
EAN: 9781563672330
Binding: Paperback
Country Of Origin: United Kingdom
Gardner Classification Code: B00
Illustration: Y
Language: English
MediaMail: Y
Pagination: 424 pages, illustrations
Returnable: N
Spine Width: 32 mm
Width: 216 mm
ISBN-10: 1563672332
Publisher: Bloomsbury Publishing PLC
Bood Data Readership Text: Tertiary Education (US: College)
Dewey: 677.006
Height: 279 mm
Illustrations: illustrations
LCCN: 2002103886
No of Pages: 424
PrintOnDemand: N
Series Title: English
UK Availability: GXC
Year Of Publication: 2003