From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our
lives.Patrick Dixon looks at how the future will be Faster and more Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and
great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics;
a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they
relate to their staff and their customers; a future in which there will be driverless cars and solar power generated in the desert will power cities
thousands of miles away.In short, with great perception and insight, Patrick Dixon highlights what every business needs to be aware of and
prepare for if it is to prosper and survive in a world where customers and markets, politics and demographics, technology and skills, and
opportunities and choices will be very different

About the Author

Patrick Dixon trained as a physician before in 1979 setting up an IT business involved in artificial intelligence and medical technology. Today he advises the senior teams of many of the worlds largest corporations. More than 500,000 web pages talk about Patrick Dixon and his ideas, with cumulative TV, radio and press audience reach estimated to be more than 450 million.