This book provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. The author explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

Unique Attributes :

Integrates strategic management research

Includes the latest research

Ensure accessibility and applications by providing examples and case studies.About the AuthorJay B. Barney is Chase Chair for Excellence in Corporate Strategy at the Max M. Fisher College of Business, The Ohio State University.