This book shows how to easily borrow from the art of classical rhetoric to consistently get what we want in any situation, using tactics and strategies that have existed for thousands of years…but which few people know. It also shows how to persuade minds, win hearts, and more wills… and help us to achieve even the most ambitious goals on a daily basis.

It is a powerful, easy-to-use guide book which shows how to transform arguments from shouting matches into constructive discussions, develop a rapport with even a strongest-willed of opponents, and leverage the power of reason, emotion, and character to get exactly what we want, every time.

The book provides a huge variety of techniques immediately usable for any business or social situation which help us to win anyone over to our point of view.

This book helps us to learn how to :

• Convey authority and integrity and project the most powerful and appropriate image of ourselves in any given situation

• Evoke the audience’s empathy and target their emotions—then harness those feelings into the specific outcome which we want

• Appeal to logic and clarify the facts so that our suggestion becomes the most obviously reasonable plan of action

• Effectively use small talk to learn the needs and desires of the other person or group, and facilitate results by making the process more pleasant

• Use of four phases of “AIDA” to command Attention, create Interest, generate Desire, and prompt ActionAbout the AuthorAlan Axelrod is the author of many popular business and reference books, including the Business Week bestsellers Patton on Leadership and Elizabeth I, CEO. He is a former professor of English who has taught classical rhetoric, from the Greeks and Romans through the Renaissance.