As is obvious from the name, this book contains reading material on modern media and journalism in global perspective. Media in Sociological Context; Communication Imperatives of Developing Countries; Strategy Planning for Media Research; the Technology Dilemma: Friend or Frankenstein; Multinational Systems and Information Flows and Human Well-being; Age of Satellite Television; Media Down Under; Adapting Media Technology in Africa; Relevance of Cultural Diplomacy: Dynamics of Inter-Community Relations; Primacy of the Press; Press and People in Asia and Pacific; Media and Social Consciousness; Approaches to Universal Media Training ; etc. are the major topics discussed in this volume. Students and teachers in journalism besides professionals in the field will find this book useful and informative.