A must-read for managers, designers, manufacturers, and marketers, this groundbreaking approach will change the way you think about your product—and show you why it’s more important than ever to deliver the highest quality possible. In Good Products, Bad Products, you’ll learn how to: Maximize your product’s performance—and minimize the cost Appeal to your customer’s emotions—with elegance and sophistication Make sure your product is a perfect fit—that’s human, cultural, and global