What is the function of concepts pertaining to meaning in socio-linguistic practice? In this study, the authors argue that we can approach a satisfactory answer by displacing the standard picture of meaning talk as a sort of description with a picture that takes seriously the similarity between meaning talk and various types of normative injunction. In their discussion of this approach, they investigate the more general question of the nature of the normative, as well as a range of important topics specific to the philosophy of language.