The communication media are the different technological processes that facilitate communication between the sender of a message and the receiver of that message. The mass media include newspaper, magazines, radio, and films, CDs, internet, etc. The media communicate information to a large, sometimes global, audience. Near constant exposure to media is a fundamental part of contemporary life but it is TV that draws our attention the most as one of the primary socializing agent of today's society. About Author : J.P. Aluwaliya is reader of journalism and communication. He has research interests in advertising and media, brand attitude, products identification and market segmentation. He is visiting professor in various private and government institutions located in North India. Contents : Preface1. Introduction to Media2. International Standards for the Media3. Freedom of the Media4. Public Service Broadcasting5. Governing Information and Communication Technologies6. Evolution of the Internet7. Media and Violence8. Role of Media in Peacemaking9. Youth and Media Around the WorldBibliographyIndex