About the Book
With well over $250 million worth of holograms being used annually around the world in design, packaging and security applictions, holography is no longer a mere commercial curiosity. Graphic designers, printers, packagers and educators are all looking for a reliable, authoratative guide on how to work successfully with this dynamic medium. The Holo-Pack/Holo-Print GuideBook for the first time meets this need. It gives graphics professionals a step-by-step guide on how to design, specify, source and finish projects using different types of holograms. This 226 page book is build around six award-winning case-studies illustrating exactly how others have succeeded by using the medium. The volume contains 21 holograms, and more than 50 color illustrations. It also provides an extensive, international directory to suppliers of all the necessary elements.