Hotel management and hospitality is an exciting professional discipline offering numerous career opportunities. This book is intended to bring out most scientific and basic method in dealing with the management in hospitality business and developing system of customer care. This book is basically designed for the hospitality management professionals of tomorrow. The book invites readers to share the unique enthusiasm surrounding of the hospitality industry and helps them to understand the aspects of this industry.
About Author :
J. Mathew is a M.Sc in Hotel and Catering Management from the University of Madras, Chennai. He also holds post-graduate diploma in Marketing Management. He has nine years of teaching experience and has been associated with leading hotel establishments as a training consultant. He has participated in national and international seminars and conferences where his incisive papers have attracted the attention of people in the hospitality industry. He has also been a resource person for various conferences.
Contents :
Preface
Business of a Hotel
Recruitment of Personnle
Staff Training and Development
Location Strategy in Hospitality
The Value of Hospitality
Hotel Management and Advertising
Sales Promotion and Public Relations
Unit Approach to Marketing
Reaching the Destination
Dealing with Guests
Results of Management
Bibliography