About the Book
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who travel to and stay in places outside their usual environment for more than twenty-four hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourism and hospitality industry reached the zenith in twentieth century. And with emergence of liberalization and globalization concepts, this is the real industry of future???having vast scope and potential. The present book intends to bring together authentic information on diverse aspects of hotel, hospitality and tourism management.About the AuthorRavindra Verma teaches tourism management at Indian Institute of Tourism and Travel Management, Delhi. His several research papers has been published in different reputed journals. He also participated in many national and international seminars.Table of Contents Brief History of the Hotel Industry Markets and Services Challenges and Strategies of Hospitality Industry Beverage and Food Service The Hotel Organization of the Future Delivering Excellence: Tourism Industry in Perspective.