To develop a successful jewelry line,
designers have to be more than just
creative artists—they have to
understand the ins and outs of
running a crafts business. Emilie
Shapiro’s detailed guide explores the
many facets of creating a quality
handmade collection that people will
buy, including where to sell your
work, how to do small-scale
production, how to carry out market
research and publicity, how to price
and present your pieces for greatest
effect, and so much more. It’s the
perfect primer for budding jewelry
entrepreneurs.