India Reloaded
About the Book
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!

About the Author

Dheeraj Sinha is a senior ad professional based in Mumbai. He is also the author of Consumer India - Inside the Indian Mind and Wallet.

Book Details
ISBN-13: 9789385152337
Publisher: Westland
Publisher Imprint: Westland
Language: English
ISBN-10: 9385152335
Publisher Date: 01 September 2015
Binding: Hardback
No of Pages: 222