In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are: Principle One: Do What You Love Principle Two: See Genius in Their Craziness Principle Three: Sell Dreams, Not Products Principle Four: Offer New Principle Five: Say No to 1,000 Things Principle Six: Master the Message . Principle Seven: Inspire Evangelists One More Thing . . . Expect Excellence from Yourself and Others

Table of Contents:
Acknowledgments Introduction: What the World Needs Now Is More Jobs—Steve Jobs CHAPTER 1 What Would Steve Do? PRINCIPLE 1 Do What You Love CHAPTER 2 Follow Your Heart CHAPTER 3 Think Differently About Your Career PRINCIPLE 2 Put a Dent in the Univer