interdisciplinary approaches to product design, innovation, and branding in international marketing

Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing (Hardback)

By: Shaoming Zou (General editor) , Scott Swan (Author) , K. Scott Swan (General editor) | Publisher: Emerald Group Publishing Limited | Released: 01 Sep 2012

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Book Details

ISBN-13:	9781781900161
Publisher:	Emerald Group Publishing Limited
Binding:	Hardback
Dewey:	658.84
Height:	233 mm
Language:	English
No of Pages:	350
PrintOnDemand:	N
Series Title:	Advances in International Marketing
Star Rating:	1
Width:	158 mm

ISBN-10:	1781900167
Publisher Date:	01 Sep 2012
Country Of Origin:	United Kingdom
Gardner Classification Code:	B00
Illustrations:	Illustrations
MediaMail:	Y
Pagination:	350 pages, Illustrations
Returnable:	Y
Spine Width:	33 mm
UK Availability:	GXC
Year Of Publication:	2012