The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today the dominance of the triad (the EU, US and Japan), strategic management thinking and the activities of the multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium sized enterprises, the internet and the role played by social factors such as culture, ethics, green strategies and corporate responsibility.