This is the 4th edition of the book which has been written in response to the continuous and rapid changes in international marketing and the new challenges that are arising. This book provides an increased coverage of cultural differences, logistics, supply chain management, retailing and the impact of the internet on international marketing and exports.This book comprehensively covers international marketing with a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' give treatment of technical export details. A new chapter on India and World Trade has been included in this edition. Basically, it covers the World Trade Organisation which is very rare in the books on international marketing. The coverage of WTO starts from GATT to WTO to Doha Round which is highly controversial and damaging for the developing countries especially Agreement on Agriculture, TRIPS and GATS. Another chapter on Currencies and Foreign Exchange has also been added as it has gained importance in recent times due to the global economic downturn.There is an increased coverage of the two most important emerging markets of the 21st century; China and India. New cases from companies including DELL, Unilever, Hero Honda, Tata Indicom, RPG Life Sciences, PricewaterhouseCoopers and Microsoft will help students to apply the theory. The latest Foreign Trade Policy 2009-2014 has also been included in this edition which has become important due to global recession.