Using Business Scenarios is like bringing an authentic business workplace into your classroom.Business Scenarios calls on students to respond to a variety of realistic business communication situation by writing messages to move beyond theory and see how communication principals play out in day-to-day business life.Key Features:Real and Current Examples: All examples used in the text are real and up-to-date. Business Perspective: The"Business Writing Basics" chapter addresses writing from the perspective of business readers rather than English teachers. Flexible cases: The cases are complex enough to allow for multiple assignments. Increasing complexity of cases: The Scenarios starts simple and become more rhetorically challenging as the book goes on. Versatile Coverage:The topics and scenarios are organized with teaching flexibility in mind;Business Scenarios works as well in a full length management communication course as it does in a focused corporate communication course or unit.About the Author:Heidi SchultzProfessor and Director of Management and Corporate Communication at the Kenan-Flager Business School, University of North Carolina at Chapel Hill. She teaches oral and written business communication at the undergraduate, MBA,executive MBA, and Executive Education levels. Her research emphasize electronic communications issues as well as the presentations styles of successful business professional. She is the author of the book The Elements of Electronic Communication.Table of Content:PART I: BUILDING BLOCKS FOR BUSINESS COMMUNICATION: A REFRESHER. Chapter 1. Business Writing Basics Chapter 2. Business Speaking Basics. PART 2 : COMMUNICATION STRATEGY: UNDERSTANDING HOW YOUR ROLE, YOUR REASON FOR COMMUNICATING, AND YOUR AUDIENCE AFFECT THE CHOICES YOU MAKE ABOUT YOUR MESSAGE. . Chapter 3. S.N. Boyce and Its Catalog Division . PART 3 : DOCUMENT DESIGN: APPLYING AUDIENCE-CENTERED TECHNIQUES THAT INCREASE YOUR AUDIENCE'S READING EFFICIENCY. . Chapter 4. Wake Partners- The "New Conservative Mutual Fund". PART 4: TONE: WRITTEN WORDS AFFECT HOW YOUR AUDIENCE "HEARS" YOU. . Chapter 5. It Has Come to My Attention . . . . PART 5: SHORT BUSINESS MESSAGES: WRITING INFORMATIVE, BAD NEWS, AND PERSUASIVE MESSAGES. . Chapter 6. Payroll?s Paperless Payday (informative message) Chapter 7. Do Not Park Here or Here or Here (negative message) Chapter 8. Special "No Interest/No Payments for 12 Months" Promotion (persuasive message) Chapter 9. Fewer Injuries for Warehouse Employees (persuasive message) . PART 6: REPORTS: PUTTING TOGETHER LONGER DOCUMENTS. . Chapter 10. Midwest University Named "Number One Party School". PART 7 : ORAL COMMUNICATION: CREATING AND DELIVERING BUSINESS PRESENTATIONS. Chapter 11. The Big National Presentation (informative presentation) Chapter 12. Turn Out the Lights (negative presentation) . PART 8: CRISIS COMMUNICATION Chapter 13. Diner Beware Chapter 14. District of Columbia Water and Sewer Authority - Communicating Health Hazards to the Public